Embedded analytics concepts
Embedding analytics means bringing powerful data visualizations and insights directly into your own product or application—so your users can explore, analyze, and act on data without ever leaving your platform.
What is Embedded Analytics?
Embedded analytics integrates dashboards, charts, and even conversational analytics (AI/LLM-powered assistants) into your software, SaaS, or internal tools. Instead of sending users to a separate BI tool, you deliver insights where they matter most: inside your product.
Key Concepts
Web Components & SDKs: Toucan AI provides embeddable web components and SDKs, making it easy to add dashboards, charts, and AI assistants to any web application—React, Vue, or plain JavaScript.
Authentication & Security: Embedded analytics respects your security model. Use API keys and tokens to control access, apply row-level security, and ensure each user only sees the data they’re allowed to.
White-Label Experience: Embedded dashboards and assistants can be styled and branded to match your product, delivering a seamless user experience.
Self-Service & Interactivity: Users can interact with embedded dashboards—filtering, drilling down, or even creating new charts with natural language prompts (powered by LLMs).
Separation of Concerns: Your application handles user authentication and context; Toucan AI handles analytics, visualization, and AI-driven insights.
Why Embed Analytics?
Deliver insights where your users work—no context switching.
Add value to your product with advanced analytics, without building from scratch.
Empower users to explore data, generate reports, and ask questions—all inside your app.
Maintain full control over data access, branding, and user experience.
Typical Use Cases
SaaS platforms offering analytics to customers.
Internal tools surfacing operational dashboards.
Customer-facing portals with interactive reports.
Products that want to add conversational analytics or AI-driven insights.
Embedding analytics with Toucan AI means you can deliver modern, interactive, and secure data experiences—right where your users need them most.
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